Chron Notes: April 14th

A couple interesting factoids appear in the April 14th Chronicle of Philanthropy, The Newspaper of the Nonprofit World: Results of a survey, Direct Marketing for the Nonprofit Sector report that only 1% of the respondants cited the ability to be able to contribute online as a factor in giving. Five percent cited requests from fundraisers as a reason to contribute, and two percent cited employer involvement. Among the less effective techniques were infomercials, email, telemarketing, and telethons. The survey, by a company called “Formula PR”, perhaps not surprisingly, found an increase in those who responded to direct mail.

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