Good article in the Chronicle of Philanthopy this week, Marketing the Message about public relations. Bullet points:
- Ninety percent of the respondents said their organizations do not conduct market research to better undertand their audience or test the effectiveness of their communications.
- Fifty-nine percent said their communications budgets “could be better” and another 12 percent said they have no communications budget
- Eighty percent said their board dicusses communications once a year or less
- Eighty-five percent said their groups do ot regularly include communications staff members in the decision-making process.