Chron Notes: June 23rd

Good article in the Chronicle of Philanthopy this week, Marketing the Message about public relations. Bullet points:

  • Ninety percent of the respondents said their organizations do not conduct market research to better undertand their audience or test the effectiveness of their communications.
  • Fifty-nine percent said their communications budgets “could be better” and another 12 percent said they have no communications budget
  • Eighty percent said their board dicusses communications once a year or less
  • Eighty-five percent said their groups do ot regularly include communications staff members in the decision-making process.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s