I’ve been reading Smith on VoIP blog for some weeks now and found it to be informative.
So then I have to ask a few questions when I saw the following entry about advertising rates for his blog.
Many believe the best advertising does not look like advertising. The best advertising is interactive and informative. Product reviews (hardware, software, and service) are both interactive and informative. Not only do you get a robust product review, I will also work with you to better understand how you can get others within the VoIP blogsphere to review your product.
* Product + $500
So, this means that as a vendor, I could send my box to Mr. Smith, and a check for $500. He’ll review the box. (robustly). Presumably he’ll post the review on his blog Ok….fine so far. But:
1. Doesn’t this represent a conflict of interest? Whose interests are being served here? Certainly not the reader’s.
2. What if there is a superior product that competes with the one reviewed, and he knows that… would he include a dicussion of the superior product even though they hadn’t signed up for a review? In other words, it seems quite possible that the “reviewer” could end up touting a piece of junk, just because the vendor paid for the review.
I dunno….when I find something that actually works as advertised, I’m so happy that I’m willing to praise it for nothing. Happens maybe a dozen times a year. Maybe some people need to be paid to try something, because it is indeed rare to find an item which does work as it should.
Update: Garrett Smith has commented.