Apple is holding its March announcement, and it is an odd mixture of a sort of fashion runway theme, snake oil salesmanship, and religious revival. It was a bit disconcerting to see CEO Tim Cook slavering over the new colors for the watch bands for the iWatch. The whole presentation seemed to have a sense of desperation.
Incredible!, Awesome!, Epic!, Incredibly!, Biggest!, Unbelievably Thin! I keep thinking there should be a way to lend a greater aura of dignity to the whole proceeding, but always end up feeling a little queasy.
They are even claiming that your iPhone will help you sleep better.
Two interesting segments of the presentation revolved around a new iPad and health-related software.
- The Health App is a dashboard for health data which consolidates health data from other sites and devices. There was discussion of ResearchKit, which uses the iPhone as a data collection device for research data, and a new framework called CareKit, which delivers.
- iPad. A new iPad Pro with a 9.7 inch display. They are saying they are targeting Windows users. There are over 600 million PCs in use today that are over 5 years old. The iPad solves problems that you never knew you had. There is an available smart keyboard, and the Apple Pencil. The cameras have been upgraded to a 12 megapixels, and the ability to shoot 4K video. The front camera is 5 megapixels. Starting at $599 at 32GB, If you add an Apple Pencil, and a smart keyboard, the cost will approach a thousand bucks.
Outside of these two announcements there was the aforementioned discussion of new fabrics, styles and colors for the Apple Watchband, an upgrade to Apple TV, and upgrades to a few of the apps on IOS 9, including the lame Notes and News apps, and a new smaller iPhone. All this is accompanied by polite applause and accompanying whoops.